A yearly recap of F&F’s research highlights
and what’s to come for 2018.
n RACHEL GRABENHOFER, Managing Editor, Cosmetics & Toiletries
60 Endpoint Vol. 42 • December 2017 | Perfumer & Flavorist www.PerfumerFlavorist.com
How can we advance to the future? By learning from the past. In fact, I like to think there are no failures, just learning experiences. Take Albert Michelson’s work
in physics, which Forbes referred to as “The Failed
Experiment that Changed the World.”[ 1] According
to this report, Michelson’s work earned him the 1907
Nobel Prize for “for a very precise non-discovery of
anything.” But his meticulous null results set the
stage and led to an eventual resolution (and scientific
revolution) by Einstein. So goes the science cycle.
But maybe I’m making lemonade from lemons—
because who among us really hopes to fail? We look
to the future with a vision for success but experience
is the best teacher. That means painting the trials
and errors of the past in a light with foresight for the
future; or, in short: looking both ways. Taking a page
from my own book, this final column of the year
straddles F&F advances we’ve reported in 2017, and
projects what’s to come in three main areas.
There’s no question over the staying power of
naturals. According to Global Market Insights, 2 the