such as carbonated beverages, juices, waters and
wellness-derived beverages, teas and coffees.
In 2017, Lagunitas launched its craft IPA beer
made entirely from cannabis terpenes, which are
molecularly identical to hops. The limited-release
beer contains no tetrahydrocannabinol (THC), the
psychoactive ingredient in cannabis.
Tinley Beverages’ line of spirits contain 80 mg of
THC and less than 0.3% of alcohol. Products include
dark rum extract, amaretto extract and cinnamon
whiskey extract, while the margarita mix contains
only 10 mg of THC.
Cannabis confections are also seeing unique flavor
profiles. Madame Munchie’s macarons offer flavors
such as hazelnut mocha and grilled PB&J. Défoncé
offers chocolate bars in vanilla, matcha, milk, coffee,
mint, dark chocolate, hazelnut and extra dark.
With microdosing growing in popularity, edibles
manufacturers are creating products with THC
dosages as low as 2 mg. Kiva Confections produces
2. 5 mg of THC in its mint products, which include
flavors like Moroccan mint and eucalyptus—both
sugar-free and infused with matcha. The company
also offers as low of a dose as 2 mg THC chocolate
bites with flavor combinations like coffee and dark
chocolate, blueberries and milk chocolate, and wild
strawberries in organic milk chocolate.
It’s hard not to compare the regulations (and cre-
ativity) between cannabis and flavor. Both are held
to strict standards, and the challenge each industry
faces requires meeting consumers with transparent,
clear and relevant information on the label. There
is also a growing area for unique flavor profiles,
especially as terpenes play a larger role in flavor
It won’t be too long before the two industries
intersect, Paleschuck added. “As the cannabis indus-
try ramps up its speed, the flavor industry will be
supporting it just like any other [food and beverage
product],” he said.
While the cannabis market continues to expand
and reach conscious consumers, one thing is apparent in the growth of cannabis edibles: a need for