Latest Picks from the Literature
alue-add means different things to different folks.
To businesses, it can mean acquiring a company for
a specific core competency but acquiring the whole
portfolio, including bonus peripheral expertise, patents,
etc. To shoppers, it may mean “buy-one, get-one free;” or
points toward future purchases. As a mom, I consider it
a value-add when packaged food companies sneak veggies
into my son’s lunch.
Value-add occurs in flavor and fragrance development, too.
In some cases, it’s a material that supports a natural or clean
label claim. In others, it’s a process that yield extracts of a higher purity
or activity; or materials with health, wellness or benefits beyond their
basic flavor or fragrance function. In this brief literature review, I’ve
highlighted some of the latest studies in F&F research touting “
value-added” materials development.