A Sense of the Future
Though many of us have celebrated a new year, this January welcomes another, 2018, in the West. The theory of numerology explores the divine relationship between numbers and one or more corresponding events. The number 2018 adds up to the
master number of 11 ( 2+0+ 1+ 8= 11). According to this theory, 11 marks the
beginning of feminine and masculine duality ( 1+ 1 = 2), where both energies
work together towards transformation.
It’s safe to say that the F&F industry is undergoing quite a transformation,
which shows clearly through M&A activity and regulatory changes.
This issue we look more closely at the direction of the F&F industry’s
transformation, and it’s moving up. The industry is growing vertically with
complementary value-add ingredients (page 62) as the primary growth
drivers. The value-add segments, such as systems, solutions, blends and
concentrates and active ingredients indicate a more diversified industry – and
it’s no longer just F&F.
According to Statista, the total F&F market is expected to reach $21.6
billion in 2019, a 20% increase from 2014.
This diversification is driven by a transformed, conscious consumer, a
growing demand for wellness benefits and globalization. Our feature article
by Patrick Mewton and John Leffingwell (page 34) take an in depth look at
how F&F has segmented off into adjacent industries as a way to enable trend
innovations and stay one-step ahead of the curve.
We wanted to start off January with an overview of the latest updates
in fragrance and flavor regulation (page 10), a refresher in flavor analytic
methods (page 44), cannabis edible flavors (page 52) and more. A new year
can be quite subjective, but to keep with tradition (and finding another reason
to celebrate change amidst chilly weather), this issue is all about understanding the transformation of the industry from the past as a way to move forward.
We’ll let you, the F&F industry, take the reins on innovating for the future.
I hope you enjoy this issue.
With warmth from New York City,
Editorial Advisory Board
President and CEO,
Flavor Dynamics, Inc.
PATRICK DUNPHY, PH.D.
Independent Vanilla and
MATTHIAS GUENTERT, PH.D.
Independent Flavor and Food
BRIAN M. LAWRENCE
Natural Products Editor,
Perfumer & Flavorist magazine;
Journal of Essential Oil Research
Senior flavorist, abelei flavors
LESLIE SMITH, PH.D.
President, Leslie C. Smith Consulting
Regulatory affairs manager,
FONA International, Inc.
Independent flavorist and author
Creative perfumer, Seven Scent
JOHN CAVALLO, PH.D.
Chief Technology Officer,
Citrus and Allied Essences;
Trilogy Essential Ingredients