Frutarom Boosts African Market Presence; Buys JannDeRee for $5.2M
Frutarom Industries Ltd. (Haifa, Israel), which recently
strengthened its African market presence by adding sales personnel in key countries such as Nigeria, has acquired South African
flavors company JannDeRee for $5.2 million.
JannDeRee, which had 2012 sales of about $5 million, was
founded in 1993 and develops, manufactures and markets flavors
with an emphasis on savory flavors and sweet flavor solutions.
The company has a research and development, production and
marketing site in Johannesburg, South Africa, located adjacent
to Frutarom’s South African facility. JannDeRee has been growing rapidly over the last few years, and boasts a wide customer
base in South Africa, Malawi, Zimbabwe and Mozambique.
Frutarom says it will take immediate actions to integrate
activities including integration of R&D, marketing and sales
infrastructures, purchase, production and supply. JannDeRee’s
management, headed by its managing director, will become part
of Frutarom’s management in Africa.
“The acquisition of JannDeRee continues the implementa-
tion of Frutarom’s rapid and profitable growth strategy and the
realization of its vision ‘to be the preferred partner for tasty and
healthy success,’” said Ori Yehudai, Frutarom’s president and
CEO. “The acquisition will substantially strengthen Frutarom’s
positioning in these fast growing regions of Africa. The acquisi-
tion contributes to the expansion of our product portfolio for
countries in Africa, to the strengthening of our management,
research and development, manufacturing, marketing and sales
capacities in the area of savory flavors (an area where Frutarom
has not yet been active in Africa).”
Yehudai concluded, “We continue to seek out strategic acqui-
sitions and to implement our rapid growth strategy combining
profitable internal growth and acquisitions. Frutarom continues
to accelerate its growth in both developed and emerging mar-
kets. We will continue to invest in the fast growing regions of
Asia, Central and South America, Central and Eastern Europe
and Africa, following a market share in emerging markets which
has grown from 27% in 2010 to 36% in 2012.”
Bell Unveils New Flavor and Fragrance Facility in Guadalajara, Mexico
Bell Flavors & Fragrances has opened a facility in Guadalajara,
Mexico, to serve as a hub of new product creation, customer
collaboration and direct consumer testing for the company’s flavor and fragrance customers in the Mexican market and other
parts of Latin America.
The 900-square-meter facility, called Centro Innovación Bell
(CIB), is equipped with a culinary center with three test kitchens focused on developing sweet, beverage and savory flavors
for distinct, locally relevant taste preferences. It also features
two creation labs for flavors, which will focus on the next level
of olfactory molecule creation. The site uses both sustainable
“green” building technologies and Leadership in Energy and
Environmental Design-rated systems.
The facility features two fragrance laboratories that offer
capabilities in creation and application testing for fragrances in
three key categories: personal care, household care and cosmetic
consumer products. These laboratories are accompanied with
a consumer product sensory laboratory that will enable Bell to
test new flavors and fragrances directly with customers.
WFFC Cincinnati Chapter Names 2013 Board of Directors
Women in Flavor & Fragrance Commerce (WFFC) has
announced the 2013 board of directors for its Cincinnati chapter:
•;President:;Carrie Jaeger (Wild Flavors Inc.)
• Vice president: Karen DeWitt (Skidmore Sales and
•;Secretary;and;treasurer:;Inke Sexton (independent)
The board includes: Lois Ehlers (Givaudan Flavors Inc.),
Megan Fisher (Givaudan Flavors Inc.), Katherine Miller
(Frutarom USA Inc.), Melissa Pfenning (Mane Inc.), Meg
Hughes (independent) and Lisa Sanders (Frutarom USA).
Dolores Avezzano (Artiste) is a board consultant.