Fragrances of the Moment
Fine fragrance continues to be a competitive landscape,
with a plethora of fragrance applications and choices
across all distributions. With a myriad of options,
consumers are no longer confined to fine fragrance for a
memorable fragrance experience.
The global fragrance and perfume market is expected to reach $51 billion by 2022,a according to Global Industry Analysts, Inc. According to NPD Group,b about 90% of U.S. consumers use scented products such as perfume, candles (up 16% in 2016), diffusers (up 19% in 2016), portable formats such as
rollerballs and travel sprays (up 11% and 38%, respectively, in 2016), home
ancillaries/gift sets (up 75%) and gender-neutral scents (up 34–54% in
2016). Mass fragrance sales were down in for 2016 while prestige fragrance
n BY AMY MARKS-MCGEE,
Trendincite LLC; email@example.com
Melanie Martinez’s Cry Baby Perfume
Milk is packaged in a vintage baby bottle
with a twist-off rubber top. The fragrance
is meant to be “nostalgic and sweet”
and the packaging echoes the sentiment.
Photo courtesy of Atlantic Records.
b http:// www.gcimagazine.com/marketstrends/segments/fragrance/Beauty-2017-2018-Fragrance--Good-NewsBad-