Renowned naturals can also develop new facets
when they originate from a different territory. Many
years ago, a premium variety of vetiver was sourced
in Madagascar, vetiver bourbon. The production
decreased until it disappeared and the Haiti production of vetiver now stands as the most popular one. A
couple of years ago, MANE secured a partnership in
Madagascar to renew with the bourbon type and is
now harvesting the precious roots.
In term of new naturals, MANE also surprised
at the  World Perfumery Congress (WPC)
with a Timur pepper sourced through a meaningful partnership in Nepal. Locally dedicated teams
and local offices have identified this pepper in
Nepalese markets, which is really different from the
conventional Sichuan pepper boasting a sparkling
grapefruit top note used today in both flavors and
P&F: What do you find consumers are looking for
As far as the end consumers are concerned, they
look for natural ingredients, respectful sourcing and
more transparency in the labeling.
Many of our clients on the consumer end are
looking for customized ingredients for them— the
ingredient that will completely make sense for their
brand and comes with a beautiful story to leverage
on. Therefore, there is a multiplication of small
P&F: How is MANE addressing environmental
MANE is a signatory of the United Nations Global
Compact since 2003 and of the “Caring for Climate”
Known for its clean and earthy smell and used by locals,
Namibian myrrh also offers antibacterial and anti-inflammatory
properties, which can be used in products such as sun care.
Photo courtesy of MANE.