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BY RYAN DAILY
As consumers become more sophisticated with their fragrance choices in home care, air care, candles and car care among others, fragrances are beginning to emerge as a popular feature in
laundry detergent products as well.
According to a Market Research reporta, the
global laundry detergent market was valued at
$133.3 billion in 2016, with a strong and steady
growth at a 4.9% CAGR. With these changing
demands and overall growth, innovative fragrance
applications, along with unique fragrances, should
be appearing more frequently in the laundry detergent market.
Commercial laundry brands have begun develop-
ing unique fragrance blends. Gain laundry detergent
offers a range of product with unique scents. Some
of the fragrances include orange blossom vanilla,
white tea lavender, apple mango tango and Thai
dragon fruit. All has a range of liquid laundry
detergents that include lavender, tropical mist and
fresh rain scents. Smaller, more niche brands are
also capitalizing on the need for unique fragrances.
Mrs. Meyers laundry detergent offers liquid laundry
detergent in rosemary, honeysuckle, lemon, lavender,
geranium and basil. Eco-conscious brand method
also has a variety of laundry detergents in lavender
cypress, key lime and coconut, ginger mango and
beach sage fragrances.
In addition to these fragrances, innovation within
the laundry detergent market is leading growth and
opportunity. One of the latest innovations comes in
the form of fragrance boosters or laundry detergent
additives. These products are meant to be used in
conjunction with detergents in order to add a fra-
grance element. Purex offers Purex Crystals, which
a (November, 2017). Laundry Detergent Market Analysis By Product
(Powder, Liquid, Fabric Softeners, Detergent Tablets), By Application
(Household, Industrial or Institutional), By Region, And Segment Forecasts,
2014 – 2025. Grand View Research. Retrieved January, 2017 from https://