The Rise of Molecules
By 2050, the world’s population is expected to reach 9. 8 billion, and 11. 2 billion by
2100, according to the United
Nations’ Department of
Economic and Social
Affairs reporta. China
and India comprise 19%
and 18% of the total
and Nigeria’s rapid
growth is projected to
surpass the United States
to become the third largest
country before 2050.
What does this mean for flavor
and fragrance? Global demand for
flavors and fragrances is expected to
grow 3.9% annually to $26.3 billion in 2020b. The industry is well known for
its sustainable initiatives, and one area in particular that’s starting to catch
on in the public eye (albeit still very slowly) are synthetics. Or, molecules as
several industry pros have suggested using in place of the controversial term.
This issue, we’re taking a closer look at muguet molecules. With soaps and
detergents as two of the largest segments in fragrance, the use of synthetics
is paramount in these products. Whether it’s introducing a new molecule to
the industry that offers near-identical notes to the natural counterpart (page
24), or implementing a cost-effective synthesis route to an existing molecule
(page 42), it’s clear that the role synthetics play is only going to grow, both
commercially and in the niche fragrance segment (page 50).
In our Scent and Spirit digital edition, perfume historian, Alexis Karl,
takes us through the Deccan era in India to explore the “pleasures of a perfumed life” (page DE1). Perhaps the stories behind these coveted ingredients
will inspire future creations and trends in F&F.
In the flavor world, amines are making a comeback in the March issue.
Though pungent, volatile and difficult to use, they can offer stability and
effectiveness in cocoa and fruit flavors (page 18). John Wright offers a variety
of different amines to work with in his Flavor Bites column.
For the adventurous perfumers and flavorists, this issue is for you. I hope
you enjoy this issue.
With warmth from New York City,
Editorial Advisory Board
President and CEO,
Flavor Dynamics, Inc.
PATRICK DUNPHY, PH.D.
Independent Vanilla and
MATTHIAS GUENTERT, PH.D.
Independent Flavor and Food
BRIAN M. LAWRENCE
Natural Products Editor,
Perfumer & Flavorist magazine;
Journal of Essential Oil Research
Senior Flavorist, abelei flavors
LESLIE SMITH, PH.D.
President, Leslie C. Smith Consulting
Independent Flavorist and Author
Creative Perfumer, Seven Scent
JOHN CAVALLO, PH.D.
Chief Technology Officer,
Citrus and Allied Essences;
Trilogy Essential Ingredients