Generation M – A Halal
With the growing population of Muslim millennials,
halal food, beverage and beauty are emerging and have
considerable potential for F&F suppliers and consumer
Growing Muslim Population
Halal is an Arabic word meaning “lawful or permitted,” with halal food
being that which adheres to Islamic law. The slaughtering of animals or
poultry needs to be done in a specific way, and certain animal byproducts,
along with alcoholic beverages—such as pigs, beer and wine, respectively—
are restricted. Halal beauty refers to products manufactured, produced
and composed of ingredients that are “permissible” under Islamic law.
Similar to the certification and labeling of kosher and vegan products, halal
products are governed. Islamic Food and Nutrition Council of America
(IFANCA), American Halal Foundation, ISWA Halal and U.S. Halal
Certification are a handful of U.S. certifying agencies.
n BY AMY MARKS-MCGEE,
Trendincite LLC; email@example.com
Want More on Fragrance Trends?
Check out page DE1 of the November digital
edition for a closer look at ancient Vedic
fragrance traditions and trends in India.