The plant-based market is thriving and growing with
activity coming from a shift in consumers’ attitudes and
behavior, dairy alternatives such as milk, yogurt and
ice cream, nutrition and performance products, meat
alternatives and plant-based company acquisitions.
As consumers seek to ensure healthier lives, health and wellness is ever-growing with a focus on better-for-you food and beverages. Vegetarianism, veganism, rawism and flexitarianism are on the rise and have lead to a growing interest in plant-based products. According to Mintel Global
New Products Database (GNPD), there was a 25% increase in vegetarian
claims and a 257% rise in vegan claims in global food and drink launches
between September 2010 – August 2011 and September 2015 – August 2016.
According to research firm Global Data, 6% of U.S. consumers claim
to be vegan, up from 1% in 2014, while an estimated 3.3% of adults in the
U.S. identify themselves as being vegetarian according to a 2016 Harris
BY AMY MARKS-MCGEE,
Trendincite LLC; firstname.lastname@example.org