According to Emmanuelle Moeglin (at right; Mintel), 23% of American women
and 18% of American men are confused by the enormous range of product
offerings; Moeglin was joined by experts, including Tanja Deurloo (at left;
Independent Scent Expert and Founder, Annindriya).
“The industry is not responding to what the consumers want,” said Ruth Sutcliffe,
senior marketing director and designer at Coty (center); at left is moderator
Jeb Gleason-Allured (P&F) and at right is Anne-Sophie Dussert, R&D head of
“We need to focus on performance,” noted Michael Popplewell (IFF-LMR), at right,
“since the world is creating increasingly high demands on clients, customers,
perfumers and researchers.” His comments came during a panel featuring Thierry
Audibert (Givaudan), at left, and moderator Miguel Alemañy (P&G).
From left: Perfumers Emilie Coppermann (Symrise AG) and Anne Flipo (IFF-LMR)
Some of the most vibrant markets for fragrance are the Middle East and Latin
America, while in Japan there has been a growing interest in sophisticated
scents for functional products. Discussing the markets of Asia were, from
left: Jeff Falk (in profile; GCI Magazine), Kenji Maruyama (Takasago), Shigeru
Sawamura (Kao Corp.) and Kedar Vaze (Kelkar Group).
Claus Noppeney (Bern University), at left, cautioned that the current fragrance
focus is overly research-heavy, and thus too narrow; Noppeney spoke during a
session that also featured (at right) Christophe Laudamiel (DreamAir Studio) and
Jenny Tillotson (Central Saint Martins/Sensory Design & Technology Ltd.).