Securing the Future of F&F
With Technical Innovation
Can the fragrance industry remain profitable by building upon creativity alone? This is the question posed by guest columnist Stephen Hicks (Page 22). Citing the rise of analytical techniques, NGO pressure and other factors threatening proprietary formulas, Hicks argues that technical innovations
will be the key to securing the future of fragrance.
“If consumer product companies see fragrance submissions that are easily copyable, unprotected by
strong patents on major technologies, in a political environment where more and more of the formula must
appear in the public domain, they will look for ways to differentiate the superiority of their brands with
technologies other than scent,” Hicks argues.
Similarly, in a conversation with newly appointed FONA president Luke Slawek (Page 58), technology
is identified as a crucial differentiator.
“We find the hardest things to do and win that
business,” says Slawek, highlighting his company’s
success in troubleshooting cereals, snack foods, chewing gum, beverages and over-the-counter health care
If proprietary formulas are no longer enough to
compete and stave off commoditization, as these
experts argue, what are the key technical innovations
that will secure the F&F industry’s future? While Hicks
and Slawek have their own answers, we’d like to hear
from you. E-mail me at email@example.com, or join
the conversation with nearly 4,000 qualified industry professionals on LinkedIn ( www.linkedin.com;
Perfumer & Flavorist (P&F) Magazine). See you next
Jeb Gleason-Allured, left, and Jean-Jacques Etienne at the February meeting of Société
Française des Parfumeurs; read a full report in the May 2013 issue.
Jeb Gleason-Allured, Editor in Chief
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Vol. 38 • April 2013 | Perfumer & Flavorist