International Perfumer Meeting: Enhancing
the Recognition of Perfumery Worldwide
The first meeting of the international societies of perfumers, held at the 2014 World
Perfumery Congress, addressed global cooperation to support perfumery.
Preserving the profession, status and knowhow of the perfumer-creator was the focus of the first global perfumer society meeting, which was held on June 10 during the
World Perfumery Congress. Featuring representatives of the
Société Française des Parfumeurs (SFP), Deutsche Gesellschaft
der Parfümeure in der SEPAWA (DGP), British Society of
Perfumers (BSP) and American Society of Perfumers (ASP), the
event presented a historic opportunity for global cooperation
During the meeting, the participants discussed a global structure for cooperation, including standardized perfumer-creator
qualification expectations and universal training and knowledge
criteria, in addition to key services for these professionals in
corporate, regulatory and legal settings. Standardization of
perfumer competencies will guarantee quality, the groups say,
but also sustain the image of perfumer-creators worldwide. The
criteria and global structure have been drafted and are currently
under consideration by the perfumery societies.
In recent years perfumer-creators have faced an environment in which many self-proclaimed perfumers are operating
with no training or official status, diluting the name “
perfumer-creator.” Protecting the art and profession of perfumery is, thus,
of paramount interest to perfumer societies around the world.
A collective effort will allow the various groups to promote a
unified philosophy and identity and, overall, raise perfumer-creators’ profiles.
With the support of its membership, the SFP has already
taken steps to form its Cercle program, which has led to the
official recognition of five perfumers by the French minister
During a presentation by SFP representatives on June 10,
the participating perfumery society representatives reportedly
responded enthusiastically, and proposals for next steps were
considered. A follow-up meeting is expected to take place in
France in the early autumn.
“We wanted to share the joy of seeing this project [prog-ress] ... which will formalize and promote the business of
perfumer-creator ... and so create a framework and a recognized
qualification,” said Sylvie Jourdet, president of the SFP, in an
official statement (translated from the original French).
During a cocktail reception celebrating the initial meeting
and future cooperation, Chris Diienno, president of the ASP and
perfumer at drom, highlighted the importance of alignment and
collaboration internationally. In a follow-up phone call, Diienno
noted that a focus on the art of perfumery and bringing it to the
fore will prevent its commodification.
“I think perfumers across the globe feel this way, that there’s
some erosion of the perfumer’s contribution to the actual
From left: Vincent Kuczinski (ASP; Mane), Jim Krivda (ASP; Mane), Peter Whipps
(BSP), Kate Williams (BSP; Seven Scent) and John Bailey (BSP).
Pictured at the ASP perfumer cocktail party on the WPC exhibition floor were,
from left: Rafael Trujillo (P&G), Ashley Wilberding (Mane), and Jose Maria
Velazquez, Philip Porter and Miguel Alemañy (all P&G).
From left: Wolfgang Krause (DGP; BASF), Anneliese Wilsch-Irrgang (DGP;
Henkel) and Jim Fassold (ASP; Robertet).